Feria: Norway Trade Fair

Norway Trade Fair

Información General

País: Noruega (Norway)
Capital: Oslo
Población: 5 214 890 Hab.
PBI Per cápita: $ 99 664 M.
Idioma: Noruego
Moneda: Corona Noruega

Aunque tradicionalmente ha sido una potencia mundial en exportación de crudo, Noruega dispone de una economía modelo basada en la sociedad del bienestar y convenientemente diversificada en distintos ámbitos. Por ello, se aúnan sectores más tradicionales como la construcción naval, la metalurgia o la minería, con otros campos más punteros desde el punto de vista tecnológico, como la química o la informática. No en vano, el PIB de Noruega ha crecido más de un 100 % en la última década. Según el Banco Mundial, Noruega es el segundo país del mundo en renta per cápita —solo superado por Luxemburgo, el segundo país en esperanza de vida para hombres —solo superado por Islandia, el segundo país con más médicos en activo por habitante —solo por detrás de Bélgica, y el cuarto país del mundo con mayor penetración de Internet entre su población. La conjunción de todos los indicadores macro-económicos, así como su puntuación en el índice de desarrollo humano, convierten probablemente a Noruega en la nación del mundo con las mejores condiciones sociales para vivir (siempre desde un punto de vista global).

Feria: Norway Trade Fair

Sector: Eventos y Catering.
Actividad: Exhibiciones, Conferencias, Banquetes, Eventos y Conciertos.
Servicios/Especialidad: Servicio de Exhibición, Diseños de Stands, Facilidades y Oportunidades para Eventos.
Link: http://www.messe.no/en/AboutNorgesVaremesse/

Perfil del Consumidor de Norway

Consumer confidence remains high, spurring continued spending

While recent job reports are serving as a warning for some observers, for the most part Norwegians feel secure and remain optimistic about their national and household financial conditions. A recent report from newsinenglish.no noted “New figures show the number of vacant jobs dropped dramatically in Norway over [2013-2014], making competition more fierce and signalling tougher times. Optimism remained high among Norwegians, however, with the latest consumer outlook survey showing increased confidence”.

The report also noted that secondary school dropout rates remained relatively high, “as is the trend in prosperous times”. In short, students are leaving their studies to take jobs and earn wages. “SSB figures showed just 69% of students who started high school in 2007 completed within five years. The numbers are particularly low for students doing vocational training, with only 55% completing in five years...When job opportunities in the labour market improve by 1%, the proportion of high school dropouts increases between 0.1 and 0.4%. Conversely, when unemployment rates rise, more young people stay in school”.

According to a recent report from Bloomberg News, it is Norwegian consumers and their high spending levels are the engine driving economic growth: “Consumers are sustaining an expansion in Scandinavia’s richest economy per capita after home prices recovered from declines in 2013 and as registered unemployment remains below 3%”. In 2013, annual disposable income per household reached NOK573,737, up from NOK522,868 in 2008. Over the same period, consumer expenditure per household increased by 2.3% (in real terms), going from NOK477,502 in 2008 to NOK488,620 in 2013.

Savings

Although the Norwegian economy has weathered the global economic downturn better than other economies in Europe (due in large part to its abundant reserves of hydrocarbons), the downturn nevertheless shocked many Norwegians into saving more. In 2008, Norwegians saved 5.6% of their disposable income; by 2013 the savings ratio had almost doubled to 10.8%. In contrast, the savings ratio is 9% in Sweden and 0.7% in Denmark.

Mandatory occupational pensions (called "Obligatorisk tjenestepensjon" or OTP) were introduced in 2007 to cover those employees who were not already in private pension schemes. OTP was introduced due to fears that many workers had made no private provision for their retirement and would be dependent on the state pension scheme. OTP is funded by employers, but employees can make voluntary contributions. It is also possible for individuals to make contributions under arrangements they make with pension providers, such as insurance companies.

In 2013 the new government signalled that it intended to use the income tax system to incentivise saving. “I don’t think that we have too large of a private debt problem in Norway but we will create tax relief on savings,” Prime Minister Erna Solberg said. “The policy will be to get more people saving for the future,” she added. “As long as the rest of the economy is going well private debt is not a problem”.

Productos de Cuidado Personal - Norway

Increased concerns about the side effects of beauty and personal care products

Norwegians have traditionally been concerned about the potential side effects of various beauty and personal care products, with this increasing in 2015. The Norwegian Institute of Public Health estimates that around half a million Norwegians have experienced side effects from the use of beauty and personal care products. To address this issue, a new complaints system was established in 2015. This is easily accessed through a public web portal and complaints can be lodged anonymously. Moreover, the institute also reported an increasing number of cases of allergies and hypersensitivity to fragrances, with as many as 150,000 Norwegians affected. This development inspired the Norwegian Asthma and Allergy Association to organise a fragrance-free day in the four largest Norwegian cities in 2015. These developments will undoubtedly influence the future direction of the beauty and personal care market in Norway.