Feria: Swiss Fair Trade

Swiss Fair Trade 

Información del pais:

Nombre oficial: Confederación Suiza
Población: 8 140 000 hab.
Capital: Berna
Idiomas: Alemán (63,7 %), Francés (20,4 %), Italiano (6,5 %), Romanche (0,5 %).
Moneda: Franco Suizo

FERIA:

Swiss fair trade es la organización central en Suiza, que reúne a los actores del comercio justo. Creado en octubre de 2007,  el recinto ferial ha tomado la sucesión del Foro Suizo de Comercio Justo.

Las áreas de actividad de la feria comercial en Suiza

Información: Como centro de competencia, Suiza recinto ferial informa al público del desarrollo del comercio justo y sirve como interlocutor a la población como a los medios de comunicación.

Incidencia: A través de su trabajo político, Suiza recinto ferial defiende los intereses del comercio justo y se ha comprometido a mejorar el marco legal y su aceptación dentro de la empresa suiza.

Exchange: A través del diálogo con la comunidad empresarial, el público y los medios de comunicación, Suiza recinto ferial promueve la transferencia de conocimientos sobre el tema del comercio justo y estimula el debate público.

ESTILO DE VIDA DEL CONSUMIDOR:

Articulo:

Consumer Lifestyles in Switzerland

Consumer Lifestyles | 22 Apr 2013

CONSUMER HABITS IN CONTEXT

Current Behaviour within the Broader Economic Climate

As some Western European countries emerge slowly from recession and others dive into even worsened economic gloom, Switzerland has managed to not only survive but to endure. In 2012, GDP reached nearly CHF593 billion, up (in real terms) from CHF587.2 billion in 2011 and up significantly from CHF559 billion in 2009, the height of the economic downturn. The country’s strong performance has not gone unnoticed; in its 2012-2013 Global Competiveness Report the World Economic Forum ranked Switzerland first for the fourth consecutive year. Nevertheless, sectors such as tourism, services and manufacturing have seen recent declines as a result of the eurozone crisis and these sectors are expected to continue to struggle in the short term. As well, the situation for exporters remains difficult due to the strong Swiss franc.

The broader economic growth has been mirrored by rises in personal income and spending. In 2012, annual disposable income per capita reached CHF47,529, up (in real terms) from CHF46,727 in 2011 CHF46,320 in 2009. At the same time, consumer expenditure per capita reached CHF42,102 in 2012, up from CHF41,412 in 2011 and CHF41,252 in 2009.

It is certainly true that not all Swiss citizens enjoy the income and spending power of merchant bankers but it is also true that the country’s high standard of living and relatively high salaries allows them a level of comfort that eludes consumers in many of neighbouring countries. In 2012, UBS published its global Prices and Earnings report which noted that Zurich, followed by Geneva, were the cities with the highest net wage levels. The UBS report also noted that the Swiss do not feel the burden of high taxes and compulsory social security payments that hinder the spending power of consumers in other countries, particularly consumers in Scandinavian countries.

Swiss consumers remain cautious in light of the wider European economic turmoil and many worry about a tightening of the job market. These concerns have been strong enough to lure many cost-conscious Swiss consumers across the border into Germany to stock up on a wide range of products, from basics to luxuries. This has caused significant alarm amongst some Swiss retailers.

Consumers are also benefitting from a property boom. Davos, known as the home of the annual World Economic Forum, recently saw property prices increase by 7.6%, Zug registered a 5.1 % rise and Zurich and Lausanne saw rises of nearly 4%. While home owners are feeling wealthier, Swiss economists are nevertheless mindful that the property market could decline and banks have been asked to evaluate their lending policies. A sharp rise in interest rates could also pop the bubble but this looks unlikely, at least in the near future.

ESTADISTICAS DE COMPRA DE UN PRODUCTO:

Bottled Water in Switzerland

Category Briefing | 12 Feb 2016

HEADLINES

• Off-trade current value and volume sales of bottled water increase by 3% and 2% respectively in 2015

• Sales of bottled water suffer from the high quality of tap water, especially in the on-trade channel

• In contrast to off-trade volume sales, on-trade volume sales see only a negligible increase in 2015

• Nestlé Waters Suisse leads bottled water in off-trade value terms in 2015, with a 20% share

• Bottled water is expected to register a value CAGR of 3% at constant 2015 prices and a volume CAGR of 1% over the forecast period

Table 1 Sales of Bottled Water to Institutional Channel 2010-2015

Million litres	2010	2011	2012	2013	2014	2015
Sales	40.3	42.1	43.0	44.1	45.5	46.6
% growth	-	4.3	2.1	2.5	3.1	2.3

Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources

Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015

million litres	2010	2011	2012	2013	2014	2015
Carbonated Bottled Water	408.1	405.7	406.5	415.3	423.0	430.4
Flavoured Bottled Water	26.4	26.6	26.7	27.3	28.0	28.6
Functional Bottled Water	3.8	4.0	4.0	4.1	4.2	4.3
Still Bottled Water	176.4	175.8	175.2	178.9	182.5	185.8
Bottled Water	614.7	612.1	612.3	625.6	637.8	649.1

Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources