Corferias- Bogotá Colombia América del Sur

CORFERIAS BOGOTÁ

País : Colombia

El Centro internacional de Negocios y Exposiciones de Bogotá - Corferias, es una sociedad de carácter privado, que impulsa el desarrollo industrial, social, cultural y comercial en la Región Andina, Centroamérica y el Caribe. Su principal accionista es la Cámara de Comercio de Bogotá, entidad que representa los intereses del sector empresarial y de la sociedad en general.

Con más de 60 años de experiencia, Corferias, busca estrechar los vínculos de cooperación entre Colombia y la comunidad mundial a través de la organización de ferias, exposiciones, eventos y convenciones, propiciando la generación de contactos cualificados entre visitantes y expositores en un recinto operado bajo estándares internacionales. Igualmente, promueve y organiza la participación de Colombia en ferias y exposiciones que se realicen en el extranjero, y participa como socio de empresas que tengan el mismo objetivo en pro de fomentar el desarrollo industrial o comercial del país.

Trayectoria:

El Centro Internacional de Negocios y Exposiciones de Bogotá, Corferias, fue creado el 8 de Junio de 1954 y abrió sus puertas el 29 de Octubre del mismo año, cuando se inició la primera Feria de Exposición Internacional, la cual se convertiría en la Feria Internacional de Bogotá, Exposición Industrial.

Desde 1954 Corferias tiene como propósito unir a las economías, dar una buena imagen de Colombia e impulsar el desarrollo de la industria nacional, de allí su interés en acondicionar cada vez más su infraestructura a los estándares internacionales.

Sectores:

CORFERIAS impulsa la mayoría de sectores industrial, siendo este un catalizador de diversos sectores para representarlos bajo la feria del nombre CORFERIAS.

Sectores más importantes

·         Agroexpo

·         Alimentec

·         Feria de las colonias

·         Feria del medio ambiente

·         Belleza y salud

http://corferias.com/index.cfm

Estilo de vida del consumidor:

Beauty and Personal Care

XECUTIVE SUMMARY

Positive performance for beauty and personal care in 2015

Over time, beauty and personal care in Colombia has proven to be fairly immune to economic turmoil, recording a positive performance in 2015. Without any external influencer to divert consumption, which occurred in 2014 with the FIFA Football World Cup, consumers resumed their purchases of beauty and personal care but in a more moderate way due to strong devaluation, rising inflation and economic uncertainty that affected most industries in Colombia.

Extreme temperatures are an important concern in 2015

The weather was the most important influence over beauty and personal care in 2015 in Colombia. One of the strongest El Niño phenomena in years brought about high temperatures and very strong solar radiation to the country. Sun protection was therefore the protagonist amidst these harsh weather conditions, as well as products of other categories that include some sun protection factor in their formulations. Consumers became more aware of the fact that anti-ageing is greatly related to protection from UV sun radiation.

Mobile apps making inroads in beauty and personal care

Companies involved in beauty and personal care are only just starting to use mobile applications to interact with consumers. Beauty and diagnostic applications are likely to grow in importance, especially in channels such as direct selling and internet sales where consumers are not always able to try out products in the first instance.

Homemade beauty and personal care is emerging trend

An emerging small trend saw consumers increasing their use of natural ingredients that are already included in many commercial brands and stopped using preservatives (parabens), sulphates and salt; ingredients that have recently entered into consumers’ consciousness. This movement is likely to increase consumers’ awareness of natural ingredients, becoming an alternative for some specific groups of consumers interested in exploring new products and saving money.

Prices stabilisation is expected over the forecast period

2015 was an atypical year, which witnessed many challenging factors such as escalating local currency devaluation and inflation and a decelerating economy. Imported products were the most affected, as their prices increased based simply on a currency exchange phenomenon. Local production was also affected, as most of the raw materials used are imported. Despite those important challenges, beauty and personal care witnessed a positive performance in 2015 and it will continue into the forecast period in this recession-proof industry, as consumers will rapidly become used to the new price levels.

KEY TRENDS AND DEVELOPMENTS

Category alignment is strengthening locally

Category alignment received a boost in 2015, as manufacturers combined many factors in the same product that were compatible with consumers’ concerns and needs that represented powerful drivers to new product development. The alignment of categories such as skin care, sun care and colour cosmetics resulted in very successful multipurpose products such as BB/CC creams. Despite having been present for some time, the appearance of BB/CC creams in local beauty and personal care during 2014 exemplified not only a successful category alignment but also a convenient and affordable solution for fast lifestyles and tighter budgets.

Within this category alignment represented by multipurpose products, there are some features that gained very high relevance for consumers. Despite sun protection being only one of the benefits offered by BB/CC creams, it was critical in 2015 due to important concerns about the harmful effects of solar radiation on the skin. It means that the category alignment trend based on consumers’ needs and concerns was also the cause of the successful performance of skin care with added sun protection factor or tinted sun care products, which also act as foundations in brands such as Avène. Those examples are only the beginning of a trend that is expected to witness further development over the forecast period.

For those who can not translate the whole summary, use google translator.

Estadísticas del producto: Genérico y perfumes