Ferias y exposiciones
Las ferias gozan de una tradición de muchos años en la República Checa. La importancia de la serie de ferias que se celebran en la República Checa es también global.
- Centro de exposiciones de Brno
- Centro de exposiciones de Praga
- PVA – Praga
- Flora de Olomouc
- Centro de exposiciones de České Budějovice
La amplia tradición de las ferias en la República Checa
1.2 Eslovaquia
No se distingue por participar en diversas Ferias; sim embargo , participara como expositor en La Feria Apícola Internacional 2016 junto a Hungria y otros 7 paises.
Esta sera realizada en Pastrana , en la Plaza de la Hora
2.- Perfil Del Consumidor
2.1 Consumer Lifestyles in Slovakia
TOP FIVE CONSUMER TRENDS
Consumer spending remains sluggish amidst high unemployment
The economic situation in Slovakia has had a significant effect on consumer expenditure in recent years. Despite recent modest growth in GDP—1.8% in 2012 and 0.9% in 2013—expectations regarding future financial prospects among Slovaks continue to worsen. The unemployment rate, while gradually declining, is still high at 13.6% in 2014. Indeed, jobless households are suffering, with average incomes 40% lower than that of the average household income, according to data from Sberbank. Even retirees reportedly spent nearly twice as much as much than unemployed households in 2014.
The employment situation is not expected to change significantly in the near future, as the economic recovery has been very slow and the number of new jobs created has been lagging. Thus, consumers are expected to continue reining in their spending, postponing purchases of big-ticket items and generally only buying goods and services they deem essential.
Many consumers still going on holiday despite economic worries
- While the economic situation has forced many consumers to reconsider their holiday plans, a large number have decided to go ahead and look for savings elsewhere. Indeed, a recent survey by Home Credit revealed that 60% of Slovaks went on holiday in 2013, though one-half noted they spent less than in prior years.
The survey also revealed that three out of 10 Slovaks said they took more than one holiday in 2014. Some 51% of Slovaks said they go on holidays with their families while another 33% said they go with their partners. A very small percentage, around 2%, said they go on holiday alone. Of those who go on holiday, 61% go abroad. The most popular holiday destination for Slovaks was Croatia (40% of respondents), followed by Italy (15%) and Bulgaria (11%).
A recent survey by the European Commission revealed that, when Slovaks were asked to identify the main reasons for going on holiday in 2012, 33% said they sought the sun/ beach; 28% said they wanted to visit family and friends; 35% said they wanted a nature holiday (mountains, lakes, etc.); 17% wanted to sample an area’s culture; 24% said they wanted to take city trips; 19% said they were looking for health treatments at spas or wellness centres; 14% said their holidays were related to sports activities; and 8% said their holidays were related to specific events (festivals, sports events, etc.)
More consumers consumers turning to online shopping
Internet retailing has altered the traditional retail landscape in Slovakia and changed the shopping habits and attitudes of a growing number of consumers. In 2014 nearly one-half of respondents to an IIBR survey said that they could not even imagine a day without going online and nearly one-third said they had purchased goods on an online site in 2013. While consumers of all ages now shop online, it is younger consumers aged 25 to 35 years-old who are driving most of the growth and innovation in the retail channel.
According to a recent article from TASR newswire, in 2013 there were 7,000 domestic internet retailers, reflecting growth of one-third over the previous year. The article noted that most of the new sites emerged in the clothing and footwear, consumer electronics and fragrances sectors.
A growing trend in recent years has been the extension of online shopping to mobile platforms. The spread of smartphones and tablets has made online shopping even more convenient. The devices have also changed the way shoppers behave while shopping in brick-and-mortar stores. Indeed, it is common to see shoppers on their devices doing price and product feature research in store aisles while others use apps to scan barcodes and quickly compare prices.
Obesity rate climbing
Although it is still low compared to other EU countries, the obesity rate in Slovakia has increased steadily in recent years among Slovaks in all age groups. Some 19% of the population were considered obese in 2013, up by nearly five percentage points since 2000. Among other reasons, the obesity rate is rising due to an increasingly poor diet among consumers and modern, sedentary lifestyle with little exercise.
Most worrying to many is the growing obesity rate among children. According to the Slovak Heart Foundation, 10% of Slovak children were obese in 2014, again a result of changing dietary and exercise habits. Indeed, most children and teens spend their time after school at home, either watching television or accessing the internet on their computers and other digital devices. They often skip breakfast and eat fast food rather than healthy meals. A recent survey by IUVENTA (Slovak Youth Institute) revealed that only one-third of 15-year-olds said they ate fruit regularly.
Not surprisingly, many are trying to turn this situation around. Campaigns in the media regularly feature doctors warning about the effects of sedentary lifestyles and poor diets. At the same time, retailer and other groups have in recent years established and sponsored a wide range of fitness events, such as races, meant to convey the benefits of regular exercise and an active lifestyle.
Spending patterns of older consumers exhibit significant impact
The number of consumers aged 65 years-old and older is projected to reach 764,000 in 2016, up from 697,000 in 2013. While they are relatively well-off—a recent report from the OECD said Slovak pensioners had, on average, an income equivalent to 82% of the total population in 2010, a rate only slightly below the OECD average of 86%—their spending patterns nevertheless tend to have a dampening effect on consumer spending overall. Indeed, older consumers with fixed incomes generally spend on products and services that they deem to be essential, i.e., food, energy, etc., and they typically avoid high levels of spending on discretionary items.
On the other hand, the large and growing group of older consumers has also made its mark by boosting spending in selected product categories, in particular driving greater demand for a wide range of products and services well-suited for the slower, less frenetic lifestyles they tend to lead once they leave the workforce. For example, with time on their hands pensioners that can afford it often drive demand for leisure travel and other leisure and entertainment-related products and services. In addition, as members of this cohort get older they also drive greater demand for medical and health products and services, including OTC drugs, nutritional supplements and home care equipment.
Conversely, there are, of course, categories of products and services which are of less interest to consumers as they get older. Among these are basic household items. According to the OECD, 95% of those 65 years-old and older in Slovakia live in owner-occupied homes and, for the most part, these older home owners have already invested over many years in a wide range of big-ticket items for their homes. Thus, they tend to contribute little to overall demand for such items as new furniture, white goods and other household-related items.
These unique spending patterns and peaks and valleys in consumer demand are expected to become more pronounced in coming years as the number of older consumers in Slovakia grows. Indeed, by 2030 those 65 years-old and older are projected to account for more than one-fifth of the entire population.
CONSUMER SEGMENTATION
Babies and Infants
Following a steep drop in the number of babies and infants (aged 0-2) in the period 2000-2005, Slovakia has experienced growth in the number in this age group to a peak of 180,000 in 2012. However, in 2013, the number dropped slightly and this decline is forecast to continue to reach 177,000 in 2016, a level similar to 2011.
The fertility rate in Slovakia has increased constantly since 2002, albeit at a slow pace. It was 1.4 children per woman in 2013. Statistics show that the fertility rate peaked at 1.5 in 2011.
The average age for the birth of a first child stood at 27.5 years of age in 2013 up from 25.8 in 2005. People with high and higher education are more inclined to marry before having children. In contrast, people with low educational levels tend to prefer co-habitating. Currently a third of children in Slovakia are born out of wedlock. A Department of Research into Social Communication study found also that financial security is a factor influencing women’s decision to have a baby.
Women from Bratislava are statistically delaying their first birth most. Two thirds of women in Slovakia give birth between 30 and 39 years of age, according to March 2014 data from the Slovak Statistical Office (SUSR). In contrast, Presov county has the lowest number of women who give birth during that age bracket. On the other hand, Bratislava reports the highest birth rates, followed by Presov and Kosice counties.
The census of 2011 found that only 28% of Slovak babies born abroad registered for permanent residence in Slovakia during the 2010-2011 census brackets. That has prompted the national statistics office to change the methodology of counting babies as of 2012 to include in the Slovak birth rate only children who register for permanent residence in the country. As a result, the birth rate is likely to show a decline in the official figures. This is as a result of young couples leaving the country mainly in search of a job abroad.
Attendance at pre-school and nurseries for children up to three years of age in Slovakia is extremely low. At around 3% in 2014, the country ranked among the lowest in the EU. The EU average stood at 29% in 2014. The reasons for this abysmal level of attendance is a combination of the parental leave programmes available until the age of three and the lack of available room in childcare facilities. Pre-school childcare facilities are geared for older children, mostly from the age of four years old. Nurseries are the most common form of such care and are managed by public authorities, as well as churches and private companies. Slovakia also has crèches for babies under two years of age, but they are a rarity and for many Slovak families are not financially affordable.
Increased expenditure on baby products
Spending on baby care products has surged in recent years and families deciding to have their first child have to factor in rather high costs, particularly in the general economic context in Slovakia.
A November 2013 survey by Cord Blood Center found that the expenditure related to pregnancy with a first child and the costs of baby care products in the first year of life stood at an average of €7,040. The survey was conducted among 330 mothers.
The average costs for a pregnant women stands at €797. This covers medical examinations, epidural, the cost of an obstetrician and other fees. The average expenditure related to the baby’s needs, including crib, changing table and baby basic equipment is €1,269. Expenditure on travel needs, including pram, car seat and travel cot is €690. When it comes to regular monthly expenses related to the child’s needs, the most expensive item is nutrition, which is around €125 a month.
High demand for nursery facilities
The demand for nursery facilities able to accommodate infants up to two years of age has increased significantly in recent years. The reason is economic. Although the law allows mothers to be paid to spend three years with their child at home, in recent years they have the tendency to return to work much earlier as they fear loss of their jobs or because they do not want to jeopardise their career growth. In 2010 Slovakia had some 4,400 children under three years old in nurseries. This number spiked to over 7,000 in 2012, according to statistics.
The number of nurseries has plummeted in recent years. Usually run by municipalities, nurseries have closed at a steady pace in the past decade as a result of declining government funding. Formerly each major town in Slovakia had a nursery operated by local authorities. There are only few such facilities still in place and thus competition for a place in a nursery has become fierce. Sometimes families have to apply for a place a year in advance and even then it is not guaranteed. Trnava, for example, a city of more than half a million people, has only one municipality-run nursery with 55 places.
The alternative is to turn to privately run nurseries which have been opened in several large cities since 2007. However, many average Slovak families cannot afford the cost of such a facility. In Bratislava the cost for sending a child to a private nursery, with services such as teaching English, swimming or dancing, starting at between €350-€400 a month.
The number of Kids (aged 3-8) reached 331,000 in 2013 up slightly from the 315,000 Kids recorded in 2011. This number is projected to reach 350,000 in 2016.
Cuadro Estadístico
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