sábado, 23 de abril de 2016

Trade Show Exhibitors Association (TSEA)


  •  Especialidades

        Professional development, education, networking and advocacy for exhibitors

  •  Sitio Web
     
    http://www.tsea.org
  • Sector

    Gestión de organizaciones sin ánimo de lucro
  • Tipo

    Organización sin ánimo de lucro



    TSEA es la única asociación en el mundo dedicada exclusivamente  a las necesidades de los expositores.
    Desde 1966, TSEA a brindado marketing del boca a boca de profesionales, con educación y recursos. Esta feria ofrece muchos recursos de educación que ayudan a mantenernos al tanto de que es lo nuevo y/o lo que se viene para los líderes.


    Deconstructing the Student Lifestyle and Student Consumers: The Americas

    Article | 26 May 2015
    Social, hyperactive people, eager to live new experiences. This is a fitting description of students in the Americas, who must do a juggling act to buy things and fulfil their desires. It is no easy task, for most of them still live with the money their parents can provide and very few manage to get well-paid work. Yet despite occasional hardship, they remain carefree, because their prime concern is making the most of their time and enjoying every moment.

    Key trends

    • Socially-oriented;

    • Few wishes, short of money;

    • Where does the money come from?

    • Public versus private institutions. 

    Commercial opportunities

    • Focused consumption. Despite the great heterogeneity of university students, their spending priorities remain the same: class materials, transportation, food and leisure;
    • The value of experience. Most of them have little money for themselves, so students throughout the Americas favour going out and social activities over material goods;
    • Financial inclusion. More and more banks are accepting students without income and giving them accounts and special credits. 

    Background

    Adults throughout the Americas tend to reminisce happily – and sometimes wistfully – about their student years. However, except for the few who come from high-income families, students are forced to be austere consumers and choose between two given goods or services, even when both are essential. The main hurdle in Latin America is access to tuition, especially in the case of secondary education students who head to university. According to Euromonitor International, the number of students in Latin America rose by just 1.6% between 2009 and 2014, despite the extraordinary economic and demographic uptick.
    This figure rises a little more if higher education alone, including universities, is considered, which expanded 22.4% over the same period. However, education is still a pressing matter. According to official statistics published in 2014, out of every hundred Mexican children who start elementary education, 76 reach secondary education, 48 graduate from high school, and only 21 complete a degree. According to the OECD, the average time spent in education in Mexico is 8.8 years, compared to 13.9 years in Norway and 13.3 in Canada. Although countries such as the USA, Chile, Argentina and Uruguay boast higher figures, the situation of young people as consumers is delicate. According to the World Bank, there are 22 million NEETs – young people who do not study or work – living in Latin America and the Caribbean, limiting their purchasing possibilities.

    Socially-oriented

    Friends, experiences and fun: these are the priorities of almost every student in the Americas, regardless of country. As adults usually remember, the time when one studies is “the most glorious and fun” time. That is why going out to have fun, friendships and romantic relationships and new experiences are highly appreciated. Even though many of them do not have much money to spend, they still invest what they have in having fun. Juan José Burgos, a Civil Engineering student from Colombia’s Javeriana University, confirms this: “My dad gives me about US$350 a month, and I spend US$250 of it on going out during the weekend.” A 2013 study from Universidad La Sabana, also from Colombia, showed that 69% of students spend more money on rumba, drinks, films and trips than on studying materials.
    Latin Americans may have a very social nature, but socialising is a very big deal in North America too, although the term has a different meaning. Whereas Latin Americans believe it is possible to have “a million friends,” in the words of a popular song, socialising in Canada and the USA means being admitted to and connecting with an affinity group. While in college, being part of a fraternity or a sorority goes beyond inviting a friend to drink a beer and it has its costs: taking part in organised events, team travel to compete in tournaments and even dressing according to group fashion is expensive.
    Social life also has a component of saving up, for sharing expenses is an ever-present habit among students throughout the Americas. In North America, for instance, it is possible to have free lunches if you are a member of certain clubs and organisations. “Being a student ambassador and joining an organisation with lunch meetings could save you about US$2,500 over your college career” reads a Forbes article. In Latin America, millions of young people must move to large urban areas where universities are located. For these people, the challenge of being independent and leaving the parental home can only be overcome if they live together in groups of two to four people.

    Few wishes, short of money

    Most students have a limited cash flow and although their lifestyle may be intense, aspirations and consumption desires are usually reduced. They lack great ambitions regarding food, tending to eat on-the-go, and mostly cheap and unhealthy food. Sandwiches, hot dogs, tacos and Panini sandwiches are typical student food choices; they often don’t even sit down to eat.
    As for clothing and footwear, students prefer cheap clothes and trainers – not just out of need, but also because of a certain ‘rebel’ attitude that values relationships and feelings over material things. In Latin America, another important fact is that clothing is usually shared, especially among women. In the USA and Canada, brands especially devoted to the segment, usually present in shopping centres, are becoming more popular. These brands include Aéropostale, American Eagle Outfitters, Hollister Co., Abercrombie & Fitch, GAP, Converse and DKNY. Many students ‘customise’ their clothes using paint and markers.
    Concerning financial habits, the incorporation of young people into the banking system is still limited and, while they appreciate saving up, few of them can do so. Many North American students have additional credit cards paid by their parents. Other initiatives have had even greater success, such as the ISIC (International Student Identity Card), through which several banks offer accounts, cards and special discounts to students.

    Where does the money come from?

    Working and studying at the same time is an obligation for millions of students throughout the Americas, yet most of them only start this double routine towards the end of their tuition years. Where do they get money from until then? Most university students receive a monthly allowance from their parents, which is usually increased if they have to move to another city or country and settle down either alone or with parents or friends. According to the aforementioned Universidad La Sabana survey, 90.6% of Bogotá’s university students get a monthly allowance from their parents. In Mexico, where salaries are usually paid fortnightly, so is ‘parent money’. Monthly payments received by students follow the economic growth curve; thus, they are reduced in times of crisis and expand in tandem with the improvement of the economy.
    Working is another source of income. But how much time do they actually have to work? In countries such as Canada, the time window can be pretty narrow; therefore almost every student works in the summer. According to statistics from Euromonitor, students in full-time higher education represented 80% of all students in 2014. In Argentina, where private tuition has strongly advanced in comparison to public institutions, the rate already reaches 68.5%. On the other hand, in countries such as the USA, almost four out of ten students study part-time, thus managing to add a work routine to their day. Hundreds of thousands of young people work in the summer, most of them in stores and in the tourism industry, in order to save for the rest of the year.

    Percentage Growth of Student Numbers in Selected Countries: 2009-2014


    Source: Euromonitor International from national statistics and United Nations

    Public versus private institutions

    Studying in a public or a private institution typically impacts strongly on the spending levels of any given student. A survey conducted by local paper Diario Uno in 2014 in the Argentine city of Mendoza found that each public university student pays at least US$80 monthly for tuition, a sum that grows fivefold in the case of private institutions. Eating lunch, transport and studying materials make up the bulk of spending. The article added that student attitudes and lifestyles are also impacted, for students of private universities have higher chances of getting a degree and start working at an earlier age, since their class schedule is usually well-established and organised by shift – morning, afternoon, evening. In addition, the duration of tuition tends to be shorter, 5-6 years as compared to 6-7 years in the public university sector.
    A similar study from another Argentinean paper, La Voz, conducted in 2012, conducted in the city of Córdoba, shared those conclusions: students from public institutions often share the rent with up to three friends, use public transport or walk and favour going out to public spaces. On other hand, students from private colleges usually live in wealthier areas, regularly use taxis, prefer going out to bars and discos and spend more on clothing and services. According to the University of Córdoba, which classifies students in seven categories according to their living conditions, the monthly expenditure of those who spend the most are seven times higher than of students in the lowest category.
    Such inequalities in consumption patterns are even more extreme in countries such as Brazil, Chile and Colombia, where higher education is not free and young people must work to pay for it or make ends meet with very low budgets to survive. Due to these hardships, many young people drop out of college. Entry barriers to higher-education institutions have led many young people to protest in the streets for budget increases in the region in recent years. In 2011, Chile’s student protest lasted for several months and became one of the largest social demonstrations in decades. In Brazil, massive street demonstrations that took place in 2014 called attention to the subject.
    At the other extreme, high-income families in countries such as the USA, Brazil and Mexico dedicate tens of thousands of dollars annually to pay for their children’s education. In these countries, parents usually give presents to their children such as cars when they reach legal age, and as an incentive to keep them studying. In Mexico, some students even boast of US$30,000 sports cars and expensive clothing and throw lavish parties for dozens of people.

    Outlook

    The combination of a lack of access to higher education and Latin America’s economic growth is boosting study trips abroad. According to a BBC article:  “these past few years, Argentina has become a magnet for young people, especially Latin Americans, who arrive in the country to study in college”. In Argentina, visas for foreign students can be easily obtained and public institutions are also free for newcomers. According to specialist consultancy firm QS, Buenos Aires is already the best city in Latin America in which to pursue a degree. The difference in costs and an attractive cultural scene have already led 60,000 foreign students to start undergraduate courses in Argentina, most of them being Colombians and Chileans, according to official statistics. This trend is turning local universities into regional integration centres and creating long-lasting links between students from different nations.
    For further information please contact Daphne Kasriel-Alexander, Consumer Trends Consultant at Euromonitor International; daphne.kasriel@euromonitor.com

     

No hay comentarios:

Publicar un comentario

Tu opinión importa !!!!!!!!!
Saludos crema

Follow Us @soratemplates