Norway Trade Fairs

1. Información de la feria y el país en donde esta ubicada.

   País: Noruega 

   
   
   
   
   
   • Datos generales del país:
   Población: 5,019 millones de personas (2012)Superficie terrestre: 323.880 Km2
   Capital: Oslo
   Moneda: Corona Noruega
   Idioma: Noruego
   
   
   • Datos económicos del país:

     PBI per capita: $100 818 (2013)

     Tasa de crecimiento anual del PBI: 0.64% (2013)

     Composición del PBI por sector: agricultura: 2.6%, industria:58.1%, servicios: 39.3% (2010 est.)

     Inflación anual: 2% (2013)

     Inversión: 38,2% del PIB (2013 est)

     Fuerza laboral: 2.707 millones (2014 est.)

     Tasa de desempleo: 3.6% (2013 est.)

     Deuda externa: $720.6 billones (31 Diciembre 2012 est.)

     Productos agrícolas: cebada, trigo, papas; cerdo, carne de vaca, ternera, leche; pescados

     Industrias: productos petrolífero y gas, transformación de alimentos, construcción naval, pulpa y papel, metales, productos químicos, madera, explotación minera, textiles, pesca

     Miembro de: ONU, EFTA, CBSS, OTAN, OCDE, OSCE, Consejo Nórdico, UE¹

   
   

   Información de la Feria:

   Su área de actividad son exposiciones, conferencias, banquetes, eventos y conciertos.
   la  responsabilidad principal de esta feria es promover la industria noruega y el comercio.
   
   
   Los principales servicios que brida la empresa son: 
   • Servicios para el expositor, todo para el stand.
   • Diseños de stands.
   • Facilidades y oportunidades.

   Link de la pagina: http://www.messe.no/en
   
   
   
   
2. Estilo de vida del cosumidor noruego.

• Articulo de estilo de vida del consumidor Noruego

Link: https://www.portal.euromonitor.com/portal/analysis/tab

Consumer Lifestyles in Norway

Consumer Lifestyles | 28 Oct 2014

TOP FIVE CONSUMER TRENDS

Consumer confidence remains high, spurring continued spending

While recent job reports are serving as a warning for some observers, for the most part Norwegians feel secure and remain optimistic about their national and household financial conditions. A recent report from newsinenglish.no noted “New figures show the number of vacant jobs dropped dramatically in Norway over [2013-2014], making competition more fierce and signalling tougher times. Optimism remained high among Norwegians, however, with the latest consumer outlook survey showing increased confidence”.

The report also noted that secondary school dropout rates remained relatively high, “as is the trend in prosperous times”. In short, students are leaving their studies to take jobs and earn wages. “SSB figures showed just 69% of students who started high school in 2007 completed within five years. The numbers are particularly low for students doing vocational training, with only 55% completing in five years...When job opportunities in the labour market improve by 1%, the proportion of high school dropouts increases between 0.1 and 0.4%. Conversely, when unemployment rates rise, more young people stay in school”.

According to a recent report from Bloomberg News, it is Norwegian consumers and their high spending levels are the engine driving economic growth: “Consumers are sustaining an expansion in Scandinavia’s richest economy per capita after home prices recovered from declines in 2013 and as registered unemployment remains below 3%”. In 2013, annual disposable income per household reached NOK573,737, up from NOK522,868 in 2008. Over the same period, consumer expenditure per household increased by 2.3% (in real terms), going from NOK477,502 in 2008 to NOK488,620 in 2013.

Consumers continue to turn to internet retailers for a wide range of products

Norwegian consumers have always been keen online shopping and this is expected to continue as internet access becomes even more pervasive throughout the country. In 2013 the percentage of Norwegians using the internet reached 95%, up from 91% in 2008, while 88% of households possessed broadband internet-enabled computers in 2013, up from 73% in 2008. In line with this growth, over the same period the retail value of internet retailing increased by 29% (in real terms), going from NOK22.7 billion in 2008 to NOK29.3 billion in 2013.

A recent report on e-commerce in the Nordic region by PostNord highlighted some of the preferences and habits of Norwegian consumers when they shop online. According to the report, 34% of Norwegians buy goods online at least once a month and in 2012 the average online shopper bought goods valued at €983, the highest among Nordic countries. The report also revealed that Norwegians prefer to pay for goods bought online using their debit or credit cards. (In contrast, Swedes prefer to pay once goods have been received and Finns prefer to pay electronically via their bank.) While home delivery of goods bought online is generally preferred by Norwegian consumers, they don’t complain if they have to collect their orders at designated collection points. The most popular products bought online were consumer electronics products.

The online retailing landscape is expected to change as more consumers increasingly incorporate their smartphones and tablets into their shopping experience. According to a recent report by dibspayment.com on Nordic m-commerce trends, more than one-quarter of consumers in the region have purchased products or services using their smartphones or tablets and that is expected to grow rapidly in coming years.

Incentives fuel increased demand for electric cars

With 32,000 electric cars on the road, a significant rate in a country of 5.1 million, Norway is the top-ranked market for new environmentally friendly electric cars. And, according to a recent report from Agence France-Presse (AFP), sales of electric cars continue to grow: “From the popular Leaf by Japan's Nissan to high-end US-made Tesla S, [electric cars] have accounted for 13% of new car sales since the beginning of 2014, far ahead of the rest of the world. In March [2014] the Tesla became the highest selling car in a single month in Norway’s history, despite its relatively high price”. For 60% of households which own them, electric cars serve as the primary transport vehicle.

While Norwegian consumers certainly consider themselves friends of the environment it appears that, for the most part, the robust demand for electric cars can be attributed to their desire to save money rather than a desire to reduce their carbon footprint. A recent article in the UK-based newspaper The Independent noted “The biggest attraction for many are tax breaks, incentives and perks that electric car drivers receive, said Christina Bu of the country's Electric Vehicle Association. ‘The small, plastic-box electric cars are a thing of the past,’ she said. ‘The uptake has nothing to do with the Norwegian psyche or love of the environment, it came when people started to realise there were huge savings to be made’ ”. A report from the BBC said bluntly “Even in a country with a high level of environmental awareness, it all comes down to the owner's kroner”.

Indeed, savings can be significant for consumers choosing to buy electric cars rather than standard fuel-powered vehicles. In addition to saving on the cost of fuel, AFP notes, “Cars are also exempt from urban toll payments or fees at public parking spaces, where they can recharge batteries without cost. But above all, they are exempt from Norway's sky high sales taxes and VAT...meaning a new, battery powered vehicle comes in about half the cost of the petrol driven equivalent”. Reuters reported that Statistics Norway estimates that the subsidies on electric cars save consumers as much as US$8,200 per car, every year, adding that “Commuters driving into Oslo from the surrounding areas save an annual US$1,400 in road tolls, can get free parking worth US$5,000 and avoid other charges of US$400”. Adding convenience to savings, owners of electric cars also have the right to use bus lanes and free access to ferries.

Observers will be watching closely to determine the extent of the impact on consumer demand when the Norwegian government finally reduces or alters subsidies. The plan had been to keep the subsidies in place until 2017 or until the number of electric cars on the road reached 50,000 vehicles but at the rapid rate that consumers are snapping up electric cars that number will be achieved by 2015, according to revised government estimates. Thus, changes for consumers considering buying electric cars may be right around the corner. AFP noted “The commitment [to subsidies] is important, because 48% of electric car owners say their main reason for buying them was to save money. According to a survey by the Norwegian Electric Vehicle Association, only 27% said it was for environmental reasons and 12% to gain time in their rides”.

Housing boom spurs rising mortgage debt

A combination of low interest rates, low unemployment rates and rising housing prices over the past several years has led to Norwegian home owners holding significantly large amounts of mortgage debt, notable in a country where 70% of home owners have mortgages. Between 2008 and 2014 the outstanding balance of mortgage/housing debt increased by a robust 34% (in real terms) to reach NOK794,746 per household in 2013.

This considerable rise might be worrying in a country with an economy weaker than that of Norway, but in Norway accumulating and servicing high levels of debt has been considered fairly normal. In 2013 Øystein Dørum, Chief Economist at DNB Markets, told the newspaper Aftenposten what most consumers believe to be a simple truth about buying a home in Norway: “To be able to enter the real estate market, it’s necessary to borrow heavily”.

Regardless, observers are beginning to worry somewhat about mortgage debt levels as the economy slows a bit and as unemployment rises, however slightly. In early 2014, according to a report from Bloomberg News, “Norway’s Prime Minister Erna Solberg warned of ‘insecurity’ gripping the nation’s housing market as deflating prices coincide with a rise in the jobless rate in Scandinavia’s richest economy”. If this feeling of insecurity turns into an out and out concern for Norwegians, it would have a significant impact on consumer confidence and, in turn, on expenditure, at least in the short term, as home owners shut their pocketbooks and cut discretionary household spending.

Consumers’ increasing use of cards and e-payments driving Norway toward cashless society

Finans Norge, an association of 200 Norwegian financial institutions and financial groups, recently made headlines by declaring that it believed Norway would be ‘cashless’ by 2020, stating “Cash now represents such a small proportion of payments in the society, that we could well do without it”.

Indeed, between 2005 and 2013 cash transactions declined by 16% (in real terms) to reach NOK127.9 billion. In contrast, over the same period debit card transactions increased by 23% to reach NOK548.2 billion in 2013 while credit card transactions increased by more than 240% to reach NOK105.6 billion in 2013. In coming years, the trends are projected to remain the same, with cash transactions declining by a further 12% between 2013 and 2016 while debit card and credit card transactions increase by 5.2% and 46%, respectively. Of course, it may be that bringing about a cashless society in Norway will not only be down to consumers simply using their financial cards more often. Rather, many believe that the death knell for cash will be the result of consumers finally adopting new technologies such as mobile payments facilitated through their smartphones on a large scale.

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