FERIAS INTERNACIONALES - IFEMA

ESPAÑA

§ INFORMACIÓN DEL PAÍS:

Capital	Madrid
Idioma Oficial	Español o Castellano
Forma de gobierno	Monarquía parlamentaria
Rey	Felipe VI
Presidente del Gobierno	Mariano Rajoy
Población total	46 423 064 hab.
PBI (PPA)Total: PBI (PPA)Per cápita:	566,369 G2014 USD 33 711,409 USD
PBI nominal Total: PBI nominal Per cápita:	1406,855 USD 30278,346 USD
Moneda	Euro

§  INFORMACIÓN DE LA FERIA

IFEMA es la Institución Ferial de Madrid. Su experiencia a lo largo de 30 años como organizador ferial le sitúa como primer operador de España, y uno de los más importantes de Europa. La actividad de IFEMA se centra en la organización de certámenes comerciales relacionados con los diferentes sectores económicos, así como en la gestión de sus espacios e infraestructuras para la realización de toda clase de actividades: desde ferias organizadas por terceros, a convenciones, congresos y cualquier tipo de reunión o evento. Entre sus principales compromisos se sitúan generar riqueza y desarrollo para la Región y promocionar y proyectar la imagen de Madrid dentro y fuera de nuestras fronteras.

§  SECTOR

 Industria, maquinaria, comercio, servicios, ciencia y tecnología.

§  LINK

 http://www.ifema.es/Institucional_01/

§  ESTILO DE VIDA DEL CONSUMIDOR

§  ARTÍCULO (HÁBITOS DE COMPRA)

Digital Life and Consumers – December 2015

Article | 11 Dec 2015

This monthly bulletin on all things digital listens in to consumption as consumers themselves see and tell it online. News and trends are covered under the following topics: Internet shopping & “sellsumers”, citizen advertising and crowdsourcing (brands working with consumers to promote themselves co-create and relate), frugalistas & consumer vigilantes, microblogging, tech-savvy generations Y & Z, social networking and mobile onliners.

1.     INTERNET SHOPPING AND “SELLSUMERS”

2.     CITIZEN ADVERTSING AND CROWDSOURCING

3.     FRUGALISTAS, CONSUMER VIGILANTEES & CYBERCRIME

4.     MICRO-BLOGGING

5.     GENERATIONS Y & Z

6.     SOCIAL NETWORKING

7.     MOBILE ONLINERS

Global Internet Users: 2014-2024

Source: Euromonitor International from International Telecommunications Union/OECD/National Statistics

Note: Data from 2015 onwards is forecasted

Internet Retail Sales: 2014-2019

Source: Euromonitor International from Trade Sources/National Statistics

Note: Data from 2014 onwards is forecasted and is at Constant 2014 US$ billion

Black Friday fails to live up to the hype in Ireland

Black Friday “was short on fireworks, as discounts on electronics, clothing and other products failed to draw big crowds” the Irish Independent newspaper reports. Lynn Drumgoole, of trade group Retail Excellence Ireland, commented that the discounts on offer did not entice enough customers to part with their cash. “There was a good bit of activity, but overall it didn't generate a massive increase in spending”, she added. According to Richard Guiney, CEO of business group DublinTown, “Footfall is up, and people are definitely spending more, but they're still diligent in what they buy”.

Many Croatian online shoppers happy to shop internationally

A study conducted during autumn 2015 by price-comparison website Ceneje Group has found that 24% of online shoppers in Croatia buy exclusively from local retailers. 32% make less than half their online purchasers from foreign retailers, while 24% make more than half but less than 90% of their purchases internationally. 20% of respondents said they made more than 90% of their online purchases from foreign retailers. Meanwhile, international e-commerce website eBay has launched in Croatia on December the 1st, providing another option for local consumers.

2. CITIZEN ADVERTSING AND CROWDSOURCING

Brands working with consumers to promote themselves co-create and relate.

Online Adspend in Top Five Markets: 2009-2014

Source: Euromonitor International from World Association of Newspapers

Note: Data ranked by 2014

Human rights via crowdsourcing

Movements.org is a crowdsourcing human-rights platform helping human-rights activists and those fleeing dictatorships to find people with the skills to help. In the last year, a reported 250,000+ people have visited the site, leading to nearly 10,000 connections between people requesting assistance and those offering it. David Keyes, a pioneer in online human-rights activism, explained to David Bornstein, himself a social entrepreneurship expert, why crowdsourcing for human rights fits with the zeitgeist: “Amazon says that you don’t need to be a bookstore to sell a book and Uber says that you don’t need to be a taxi service to drive a taxi… I realized that you don’t need to be an N.G.O. to fight a dictator, or a political leader to help a human-rights activist. Millions of people around the globe have the skills to help, and they’re currently not being utilized. If we could build a bridge between these communities, more people could be helped than we ever thought possible.”

3. FRUGALISTAS, CONSUMER VIGILANTEES & CYBERCRIME

New consumer review website for Nigerian consumers

What is thought to be Nigeria’s first consumer-review website, Have-your-say.ng, was launched by Abuja-based Peach Communications during November, website Vanguardngr.com reports. Julius Ogunro, CEO of Peach Communications, claimed that “We want consumers to exercise more power over their shopping experience”. He added: “Providers of services will take them more seriously if they know that the consumer can easily share his or her experience online”.

4. MICROBLOGGING

Twitter reviews 2015

In early December, Twitter published its annual analysis of the year’s tweets. The diversity of this year’s topics highlights the microblog’s role as soapbox for consumer passions about politics, news, entertainment and sport. Breaking news spreads fast on Twitter, which then acts as a public forum for thoughts and self-expression in 140-character texts and short videos. The Paris terror attacks, the legalization of same-sex marriage in the US and Bruce Jenner's transformation to Caitlyn sent people rushing to twitter in the last year. "As always, the world united this year in moments of triumph, activism, support, and fascination," the company said in a post on December the 6th. In the technology realm, the top trending topics revealed interest in Apple's iPad and iPhone, music app SoundCloud, Google's Android software and live-video app Periscope.

5. GENERATIONS Y and Z

Gen Y born between circa 1980-1994 and Generation Z, born roughly between 1995 and 2009 and nicknamed “digital natives” – weaned on things digital with their lifelong experience of communications and media technologies - both often referred to as Millennials.

Spotlighting the dangers of social media addiction among UAE children

In November, Dubai saw a seminar on the behavioural changes in children using social media. Results from a previous conference in Glasgow suggested risks to teenagers’ mental wellbeing who engage with social media at night. The study also showed that teenagers were reluctant to talk to their parents about the issues they faced. Dubai teenagers were found to be “worried about how their friends perceive them”, and Elena-Maria Andrioti, a psychology practitioner at Dubai’s Carbone Clinic told Thenational.ae: “Children have phones with them all the time, so online bullying can be hard to escape”. Dr Saliha Afridi, a clinical psychologist and managing director of Lighthouse Arabia, found that many children in the UAE suffered from anxiety-related issues, making it important for parents to keep an eye on behavioural changes.

6. SOCIAL NETWORKING

'Catwalking' to highlight climate change

To coincide with and support the UN Climate Summit in Paris in late November and the first half of December 2015, the fashion industry is ‘catwalking’ beyond the fashion runways to raise awareness globally. With the hashtag #ClimateCatwalk, photographers, editors, stylists and models are creating a lively conversation on social media, recording themselves striding purposefully to draw attention to this cause. This campaign is the idea of photography and stylist agency, Art Partner, and those posting on it include publications like Vogue Italia, supermodels like Anja Rubik and photographers such as Mario Testino.

7. MOBILE ONLINERS

Thai shoppers go mobile

Internet retailing is expanding rapidly due to the combination of a tech-savvy population and the growth of mobile internet access. Alessandro Piscini, CEO of online retailer Lazada Thailand, said: "Half of our total online sales in Thailand now come from mobile phones, a five-fold increase from last year”. Piscini added that health and beauty products, electronic gadgets and apparel were Lazada’s three most popular categories. Euromonitor International data forecasts that mobile commerce value sales in Thailand will reach US$12.6 billion this year, up 362% growth since 2010.

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